Eleven Owls - VitaHEALTH

VitaHEALTH 3D Can

VitaHEALTH Logo

VitaHEALTH 3D Can

The VitaHEALTH project explores the potential of interactive advertising, using 3D interactive elements to engage users and communicate product benefits in a more immersive way. Serving as a placeholder brand, VitaHEALTH represents a new approach to advertising one that prioritizes user choice, convenience, and meaningful engagement. By blending technology with everyday environments, it showcases how brands can connect with audiences through innovative, non intrusive experiences.

The VitaHEALTH Interactive Poster is a touchscreen installation designed to seamlessly fit into students' daily environments. It offers a convenient, no-pressure way for users to learn about the product and its benefits on their own terms no sign-ups, no gimmicks. With intuitive touchscreen technology, the poster invites passersby to explore the VitaHEALTH story at their own pace, making it an ethical and user-friendly experience. It’s there when you need it, and easy to walk past when you don’t, just a smart, engaging ad waiting to be explored.

The VitaHEALTH App informs users about the brand and its values, tailored specifically for student and youth audiences.

The VitaHEALTH App helps inform user's about the brand and it's values.

VitaHealth caters to youth students, so to utilize social media is an effective way to spread brand message.

A social media story to help intrigue potential customers.

VitaHEALTH mockup within an environment of the researched target audience.

By leveraging social media, VitaHEALTH can effectively spread its message through engaging stories that resonate with its target demographic. A mockup of the app shown in real-life environments like campuses or study spaces that helps intrigue potential customers and build authentic connections with the audience where they already are.

The VitaHEALTH app provides users with updates as well as featuring ingredients and health benefits.

"Fuel your focus" a call to action perfect for students losing focus and need a healthy pick me up.

The VitaHEALTH App informs users about the brand and its values, designed specifically for students and youth. With the call to action “Fuel Your Focus” it speaks directly to those needing a healthy boost during busy study sessions or long days positioning VitaHEALTH as the go-to pick-me-up that supports both wellness and productivity

Using YouTube tutorials to learn Blender Software

First can built

Learning how to animate using Blender

Figuring out how to animate 3d can for interactive ad

Learning how to apply textures and labeling

First made VitaHEALTH can.

Learning how to animate using Blender

In creating the 3D VitaHEALTH can, I used Blender to model and render the prototype for the interactive display. While the process was challenging especially when it came to properly applying the label and figuring out how to animate the can I gradually learned how to navigate Blender’s tools and workflow. Through trial and error, I was able to produce a fully rendered, realistic can that brought the concept to life and served as a key visual element for the interactive prototype.

Sketches of potential blueprints and installments

The Design of the can and its purpose

More developed sketches of the inner workings of the Interactive Advertisement

In addition to creating the 3D VitaHEALTH can in Blender, I also developed sketches and blueprints to plan out specific details of the interactive advertisement. These early design stages helped me visualize the layout, user flow, and functionality of the installation. Combining hand-drawn concepts with digital modeling allowed me to refine the idea and ensure the final prototype would be both engaging and practical for real-world use