Eleven Owls - Te Ruma Kare

Takoha Instagram Carousel Mockup

Takoha Instagram Post Mockup

Takoha X page

Takoha Instagram Page

We’re leveraging the power of social media to amplify the message of Te Ruma Kare, reaching a wider and more diverse audience in an authentic and engaging way. By sharing stories, updates, and interactive content across popular platforms, we create meaningful connections that raise awareness and foster a deeper understanding of Te Ruma Kare’s mission and values. This approach helps bring the community together, encouraging participation and support through accessible, real-time communication.

Campaign showcasing the unique incentive of Te Ruma Kare

A call to action billboard

Internal facing banners displaying blends between traditional Māori design and minimalistic graphic design

Interior signage showcasing the location of Te Ruma Kare within Auckland Museum

Banners located outside The Auckland Museum

Flags displayed throughout Auckland CBD

The Te Ruma Kare campaign highlights its unique incentive with a strong call to action—“Plant your Donation now!”—featured prominently on billboards. Inside the Auckland Museum, internal banners blend traditional Māori design with minimalist graphics to create a striking visual experience, while clear interior signage guides visitors to Te Ruma Kare’s location. Outside the museum, vibrant banners and flags are displayed throughout the Auckland CBD, extending the campaign’s reach and inviting the community to engage and support the cause.

The "Day" Edition of Te Ruma Kare Brochure

The "Night" edition of Te Ruma Kare Brochure

Both versions of Te Ruma Kare.

The Te Ruma Kare brochure, available for collection throughout the Auckland Museum, provides visitors with detailed information about the initiative and its mission. A special “Night” edition of the brochure offers an enhanced experience, featuring exclusive content and visuals designed to engage visitors during evening events or after-hours visits, deepening their connection to Te Ruma Kare.

The virtual version of the Te Ruma Kare installment offers an immersive experience featuring a real-time day-night cycle, with sounds and wildlife that adjust naturally throughout the day. Designed to comfortably accommodate one or two people, it provides a calming environment where users can make their donations and see their virtual contributions grow. This thoughtful setup encourages relaxation and reflection, helping people feel invited to give without any pressure.

After their donation the donor receives a receipt with a QR Code

The code comes with multiple features including official Te Ruma Kare Wallpapers

Numerous different designs featuring the specific flower the donor chose to grow

The wallpaper is compatible with any phone model

Wallpaper mockups

After making a donation, donors receive a receipt with a QR code that unlocks multiple features, including official Te Ruma Kare wallpapers. These wallpapers come in a variety of designs, each featuring the specific flower the donor chose to grow, and are compatible with all phone models offering a personalized and meaningful way to celebrate their contribution.

Seed packet Mockup

Seed Packet Concept

Along with the receipt, donors will also receive a seed packet—possibly containing the seed of the plant they virtually selected when making their donation. The packet includes the QR code for downloading the personalized phone wallpapers, creating a tangible connection between their virtual contribution and a real-life planting experience.

Te Ruma Kare Brand Guidelines

Te Ruma Kare Stylescape

Early Blender Concept

Early Te Ruma Kare development

Exploring the day to night cycle.

Te Ruma Kare’s brand guidelines establish a cohesive visual identity that honors traditional Māori design elements while embracing modern aesthetics, ensuring consistency across all campaign materials. The stylescape reflects this balance, blending rich cultural motifs with clean, minimalistic layouts to create a compelling and respectful brand presence. Early development included using Blender 3D to construct a detailed virtual room, allowing for immersive visualization of the installation and helping to refine spatial design, lighting, and user interaction before bringing the concept to life.

Early Concept of Te Ruma Kare